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The Essential Base Camp
Welcome to Base Camp
Welcome and Introductions
Navigating the Membership Site
Attending Q&As and Trainings
Program Overview
Week One: Clarity
Mindset: Becoming a 7-Figure CEO
Introducing the Success Formula
Starting with Clarity
Finalizing Your Mission, Vision and Values Statements
Week Two: Owning Your Brand
What is a Brand and Why Does it Matter?
Your Brand Assessment
Strategic Alignment
Week Three: Scaling to 7-Figures
If It Doesn't Work at Scale ... It Doesn't Work
Charging Premium Fees
Building a Rock Star Team
Finding Leverage Points
Week Four: The HUB of Your Online Marketing
A Great Landing Page
Local SEO
Organic vs Paid Traffic
Week Five: Building a Funnel
The Book a Call System
Your Marketing CRM: Email Automation, Lead Nurturing
Calendaring & Intake
Week Six: Social Media
Communicating the Right Message to the Right Audience
Set Up Your Facebook Business Account
Set Up Your LinkedIn Profile & Business Page
What About Insta, YouTube, and TikTok?
Building Audiences
Week Seven: Online Visibility Challenge
Grow Your LinkedIn Network
Grow Your Facebook Audience
Week Eight: Selling
Mindset & Sales Culture
Introduction to the T.R.U.S.T. Selling System
Next Steps
The Essential Solution Pathfinder
Total Sales Mastery
If It Doesn't Work at Scale ... It Doesn't Work
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