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The Essential Solution
Week 1: WELCOME TO THE ESSENTIAL SOLUTION
Introducing The ESSENTIAL SOLUTION
Mission, Vision and Values
Week 2: CREATING A WEBSITE THAT CONVERTS
Onboarding: What is the Essentials Foundation Program?
Onboarding: The Book a Call System: Why It's Imperative
Onboarding: Personalizing Your Website
Week 3: LEAD CONVERSION TOOLS
Onboarding: Branding & Market Position (Omnipresence)
Onboarding: Webforms & Responders | Lead Generation and Your Website
Week 4: CALL TRACKING AND PASSWORD MANAGEMENT
Onboarding: CallRail ... Why Is It Important?
LASTPASS: LastPass Account Setup
Week 5: GOOGLE AND LOCAL SEO
Onboarding: Google ... Analytics, Business Profile & Search Console
Onboarding: Intro to Search Engine Optimization (SEO) and Google Business Profile (GBP)
Onboarding: What Do Blogs Have to Do With Marketing?
WEEK 6: ALMOST LIVE
Onboarding: Your website isn't live yet ... what should you be doing now?
WEBSITE DESIGN
Principles of Website Design
What's Included in Your WordPress Site & How to Edit It
LAWMATICS MARKETING TOOL
Book a Call and the Online Calendar System
LM [AI] (Lawmatics AI)
Adding Contacts and Sending Emails
HIGH LEVEL MARKETING TOOL
HighLevel Online Booking Calendar
Tracking New Leads from Your Website
SOCIAL MEDIA
Introduction to Facebook
Facebook 101
Client Social Journey
Leveraging Content for Social Media
BLOGGING & EMAIL MARKETING
Foundations of Email Marketing
Blogging & Yoast Premium Plugin Overview
Email Campaigns & Marketing Automation
Tutorial: How to Publish SEO Optimized Blog Articles and Newsletters on Your Website
SEARCH ENGINE OPTIMIZATION
Online Presence: Foundations of Local Search Engine Optimization (SEO)
SEO & Reviews Management
Client SEO Journey
T.R.U.S.T. SELLING SYSTEM
Overview of the T.R.U.S.T. Selling System
Framework & Mindset for the Initial Consultation
Getting Calls Booked: The Power of Book a Call
Creating Rapport with a Great Elevator Pitch
PAID ONLINE ADVERTISING
Paid Social - What's Your Game Plan?
Why Advertise on Facebook - Organic & Paid Ads
RESOURCES AND TUTORIALS
HELP AND FAQs
BLOGGING: How to Use the Yoast SEO Plugin
BLOGGING: Repurposing Your Content
MARKETING: Knowing Your Numbers
MARKETING: Your PLAN
MINDSET: Dealing with the FREAKOUT!
MINDSET: Identity & Mindset: Becoming a 7-Figure CEO
MINDSET: If You Build It ... Will They Come ... and WHEN?
PAID SOCIAL: Facebook Traffic Ads - Understanding your Numbers
PAID SOCIAL: Setting Up Your Ads
SOCIAL MEDIA: Facebook Live Videos
SOCIAL MEDIA: Best Practices for Uploading to YouTube and Optimizing Video for Search
SOCIAL MEDIA: How to Succeed in Digital Even if You Hate Social Media
SOCIAL MEDIA: Online Social Media Presence: YouTube & Instagram
SOCIAL MEDIA: Video Discussion / Tips for Recording and Sharing
WEBSITE: Promoting Your Brand New Website
WEBSITE: Your Website GO LIVE Checklist
Zapier Tutorial
Tracking New Leads from Your Website
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