Week 1: WELCOME TO THE ESSENTIAL SOLUTION

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days after you enroll

• Introducing The ESSENTIAL SOLUTION Start
• Mission, Vision and Values Start

  Week 2: CREATING A WEBSITE THAT CONVERTS

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days after you enroll

• Onboarding: What is the Essentials Foundation Program? Start
• Onboarding: The Book a Call System: Why It's Imperative Start
• Onboarding: Personalizing Your Website Start

  Week 3: LEAD CONVERSION TOOLS

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days after you enroll

• Onboarding: Branding & Market Position (Omnipresence) Start
• Onboarding: Webforms & Responders | Lead Generation and Your Website Start

  Week 4: CALL TRACKING AND PASSWORD MANAGEMENT

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days after you enroll

• Onboarding: CallRail ... Why Is It Important? Start
• LASTPASS: LastPass Account Setup Start

  Week 5: GOOGLE AND LOCAL SEO

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days after you enroll

• Onboarding: Google ... Analytics, Business Profile & Search Console Start
• Onboarding: Intro to Search Engine Optimization (SEO) and Google Business Profile (GBP) Start
• Onboarding: What Do Blogs Have to Do With Marketing? Start

  WEEK 6: ALMOST LIVE

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days after you enroll

• Onboarding: Your website isn't live yet ... what should you be doing now? Start

  WEBSITE DESIGN

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days after you enroll

• Principles of Website Design Start
• What's Included in Your WordPress Site & How to Edit It Start

  LAWMATICS MARKETING TOOL

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days after you enroll

• Book a Call and the Online Calendar System Start
• LM [AI] (Lawmatics AI) Start
• Adding Contacts and Sending Emails Start

  HIGH LEVEL MARKETING TOOL

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days after you enroll

• HighLevel Online Booking Calendar Start
• Tracking New Leads from Your Website Start

  SOCIAL MEDIA

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days after you enroll

• Introduction to Facebook Start
• Facebook 101 Start
• Client Social Journey Start
• Leveraging Content for Social Media Start

  BLOGGING & EMAIL MARKETING

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days after you enroll

• Foundations of Email Marketing Start
• Blogging & Yoast Premium Plugin Overview Start
• Email Campaigns & Marketing Automation Start
• Tutorial: How to Publish SEO Optimized Blog Articles and Newsletters on Your Website Start

  SEARCH ENGINE OPTIMIZATION

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days after you enroll

• Online Presence: Foundations of Local Search Engine Optimization (SEO) Start
• SEO & Reviews Management Start
• Client SEO Journey Start

  T.R.U.S.T. SELLING SYSTEM

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days after you enroll

• Overview of the T.R.U.S.T. Selling System Start
• Framework & Mindset for the Initial Consultation Start
• Getting Calls Booked: The Power of Book a Call Start
• Creating Rapport with a Great Elevator Pitch Start

  PAID ONLINE ADVERTISING

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days after you enroll

• Paid Social - What's Your Game Plan? Start
• Why Advertise on Facebook - Organic & Paid Ads Start

  RESOURCES AND TUTORIALS

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days after you enroll

• HELP AND FAQs Start
• BLOGGING: How to Use the Yoast SEO Plugin Start
• BLOGGING: Repurposing Your Content Start
• MARKETING: Knowing Your Numbers Start
• MARKETING: Your PLAN Start
• MINDSET: Dealing with the FREAKOUT! Start
• MINDSET: Identity & Mindset: Becoming a 7-Figure CEO Start
• MINDSET: If You Build It ... Will They Come ... and WHEN? Start
• PAID SOCIAL: Facebook Traffic Ads - Understanding your Numbers Start
• PAID SOCIAL: Setting Up Your Ads Start
• SOCIAL MEDIA: Facebook Live Videos Start
• SOCIAL MEDIA: Best Practices for Uploading to YouTube and Optimizing Video for Search Start
• SOCIAL MEDIA: How to Succeed in Digital Even if You Hate Social Media Start
• SOCIAL MEDIA: Online Social Media Presence: YouTube & Instagram Start
• SOCIAL MEDIA: Video Discussion / Tips for Recording and Sharing Start
• WEBSITE: Promoting Your Brand New Website Start
• WEBSITE: Your Website GO LIVE Checklist Start
• Zapier Tutorial Start